Privacy Policy

Ice Water Labs, LLC ("Ice Water Labs," "we," "us," or "our") operates the website icewaterlabs.com and related products and services. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our products, or otherwise interact with us.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.

1. Information We Collect

Personal Information

We may collect the following personal information when you voluntarily provide it to us:

• Name
• Email address
• Phone number
• Company name
• Any other information you provide via contact forms, email, or phone

Usage Data

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Date and time of your visit
• Device identifiers

Cookies and Tracking Technologies

We may use cookies, local storage, and similar tracking technologies to enhance your experience on our website. These may include:

• Essential cookies: Required for basic website functionality (e.g., theme preferences).
• Analytics cookies: Help us understand how visitors interact with our website so we can improve it.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To deliver, maintain, and improve our products and services
• To send service-related communications (e.g., appointment confirmations, account updates)
• To send marketing communications, where you have opted in or where permitted by law
• To monitor and analyze usage trends to improve user experience
• To detect, prevent, and address technical issues or security threats
• To comply with legal obligations

3. SMS/Text Messaging

If you provide your phone number and consent to receive text messages from Ice Water Labs or any of our products, the following terms apply:

Types of Messages

We may send you the following types of text messages:

• Service notifications and alerts
• Appointment reminders and confirmations
• Customer support responses
• Product updates and announcements

Message Frequency

Message frequency varies based on your interactions with our services. You may receive up to approximately 10 messages per month.

Opt-Out

You can opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message, and no further messages will be sent unless you re-subscribe.

Help

For assistance with text messaging, reply HELP to any message or contact us at [email protected] or (435) 900-4562.

Rates and Fees

Message and data rates may apply depending on your mobile carrier and plan. Ice Water Labs is not responsible for any fees charged by your carrier.

Consent

Consent to receive text messages is not a condition of purchasing any goods or services from Ice Water Labs.

We share your phone number only with our messaging service provider (Telnyx) for the sole purpose of delivering text messages on our behalf. Telnyx is contractually obligated to use your information only to provide messaging services and is prohibited from using it for any other purpose.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We share information with third-party vendors who assist us in operating our business (e.g., hosting, messaging, analytics). These providers are contractually required to protect your information and use it only for the services they perform on our behalf.
• Legal compliance: We may disclose your information if required by law, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. These measures include:

• Encryption of data in transit (TLS/SSL)
• Access controls and authentication for internal systems
• Regular security audits and monitoring
• Secure secret management practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

Specific retention periods may vary based on:

• The type of data collected
• The purpose for which it was collected
• Legal and regulatory requirements
• Legitimate business needs (e.g., resolving disputes, enforcing agreements)

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Opt out of marketing communications: You may unsubscribe from marketing emails by clicking the "unsubscribe" link in any email, or by contacting us directly. You may opt out of text messages by replying STOP.
• Access your data: You may request a copy of the personal information we hold about you.
• Request correction: You may ask us to correct inaccurate or incomplete information.
• Request deletion: You may ask us to delete your personal information, subject to certain legal exceptions.
• Data portability: Where applicable, you may request that we provide your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to opt out of sale: We do not sell personal information. If this changes, we will provide a clear opt-out mechanism.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, contact us at [email protected] or call (435) 900-4562. We may need to verify your identity before fulfilling your request.

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at [email protected].

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the "Effective Date" at the top of this page. If we make material changes, we may also notify you by email or through a notice on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: